JustKapture.com World’s first free, premium photo printing & delivery service, has been launched, exclusively for the people of Hyderabad. Founded by IIIT – Hyderabad alumni, Just Kapture delivers quality photo prints to users, right at their doorstep, for FREE. They provide a hassle free printing solution to users and a unique advertising medium, along with coupons/discounts.
JustKapture.com was launched on 1st March 2015, and has already accumulated 7000+ registered users, growing at almost 50% per month since inception in March 2015, with 20K+ prints delivered. Users can log into the website & choose photos from Facebook, Instagram or upload photos from their device. Once they select their photos & place the order, Just Kapture prints them on premium quality paper (300GSM) & delivers it to their doorstep, free of cost!
On how JustKapture came to be, Founder Rahul Agrawal said, “We were gifting photo prints to one of our friends and we realized that the blank space behind is being wasted! That’s when we figured, it could be very valuable advertising space, which is personal, yet does not intrude upon the users.”
Ads Pay. You Print.
The photo prints are free, as Just Kapture places relevant advertisements behind the photos. They have tied up with 10 advertisers & collaborated with 4 startups and are looking to make many more strategic partnerships in the near future.
“The initial response from clients was mind blowing! They were very excited about placing an ad behind a photograph, they believed it was truly personal and would strike an instant connect with the users”, added Founder Manish Agarwal.
With the increased usage of digital photography & social media networks like Facebook, Instagram, Pinterest and more; people have stopped printing their photos. Except for weddings & few other occasions, the charm of printing out photos & storing them, is slowly dying. Just Kapture believes this to be happening as printing has been a cumbersome experience for users.
Starting from saving, storing, transferring photos, to the hassle of finding reliable printers & getting free time to print the photos at a reasonable cost has deterred users from printing them. Just Kapture is aiming to reduce these hassles & deliver good quality, free photo prints to users at their doorstep.
Around 5 million people in Hyderabad have internet access, and this is growing at a rapid rate of 33% every year. Just Kapture aims to reach their target audience with a marketing mix of Traditional & event based promotions.
When asked about the reaction from customers, the co-founder said, “It was amazing to see the ‘thank you’ messages from happy and satisfied consumers! They were quite surprised by the high-quality of the photos and couldn’t wait to order more. Nothing is more encouraging, than to see the end-users happy.”
The team comprises of professionals from top colleges, with over 10 years of experience in Product Development, Branding, Marketing, & Sales. They aim to make Just Kapture the premier photo printing service across India and are now hiring to expand aggressively.
You can now log in to JustKapture.com and place an order for 6 photos.