Medioctor in association with Entrepreneur cafe launches Cycling Health Initiative.
Medioctor is launching its Cycling Health initiative at the J N Tata Auditorium, Bengaluru on September 13, 2015. Pratap Behera, CEO, Medioctor says “We are inverting the pyramid where typically all good things reach from the most privileged to the lesser ones in our societies. Adopting the village of Sathanuru in Mandya District of Karnataka, the promise of creating an Electronic Health Record (EHR) for the 10,000 inhabitants is not just a Public Relations exercise. Cycling Health is an initiative that will also raise funds to address the critical Health Care Issues that are identified from the engagement with the people on the ground. No technology in itself can bring about societal outcomes in any field and healthcare is no exception. Medioctor is out to prove what has eluded the ecosystem until now that an individual can own their health record and be responsible as well. All it requires is a dedicated Change Management Program involving Education, Ownership and Commitment”.
Sumant Meher, COO adds “India faces tremendous healthcare challenges arising from shortage of Capacity from all quarters including Skills, Talent, Infrastructure and Resources. Our Economy has other related challenges as well. Medioctor’s solution to the problem is to improve the efficiency of the healthcare ecosystem globally that can be compliant”.
A recent World Health Organization (WHO) and World Economic Forum (WEF) report indicates:
• More than 60% of death is being caused by major Non-Communicable Diseases and 1 in every 4 indian runs the risk of premature death under the age of 70 due to NCDs such as Cardio Vascular Disease, Heart Attack, Cancer, Diabetic & mental disorder. This can be solved by improving the Lifestyle / Habits.
India will lose an estimated $4.5 trillion in terms of lost economic output due to prevalence of these NCDs between 2012 till 2030. This can be solved by people being made to take responsibility for their health”.
“Our initiative is in line with the Prime Minister’s ambitious Digital India Program. Its an initiative to make health personal to each and every individual. Technology alone cant solve the problem of healthcare in our country where majority of people live in rural India and needs ground level connect to establish health is a birth right of every citizen. Thus our effort is to take the people through an extensive Change Management process of Education, Ownership and Commitment to help them evolve a better healthcare ecosystem; one that relies more on Life, Learning and Living than Disease, Decay & Death.
We are inspired by my participation at the BP MS 150 every year which is a 150 Miles ride to raise funds for the Multiple Sclerosis Society in the US says Subbu Iyer, Founder, Chief Mentor & Platform / Product Architect about “Cycling Health”. This event is being designed as World Class cycling event to raise funds for the identified healthcare issues as a consequence of our engagement with the 10,000 inhabitants of Sathanuru, Karnataka. It will also demonstrate to the world how technology can work for the weakest segments of our society and serve as an inspiration for the more affluent and educated to make health personal.
The Karnataka health ministry, State Legislators & Administration has already extended their full support to make this a world class event. The Bangalore political Action Committee are actively supporting & participating in the event. The Launch of “Cycling Health” initiative is being attended by eminent personalities from Business, Politics, media, Start-up Health & Medical professionals. Honorable Health Minister Mr. U.T. Khader, Honorable Minister Mr. Roshan Baig, Former Union External affairs minister Mr. S M Krishna, Legislator Dr. Ashwath Narayan, Union law maker from Mandya Mr Putta Raju, Capt. Gopinath, Mrs. Yasmeen Premji, Mr. Narayana Murthy, Dr. K.R. Balasubramaniam, Mrs. Revathy Ashok, Ms. Chitra Talwar, Mr. V G Sidharth, Mr. Sudhir Pai and Mr. Mohandas Pai are the notable leaders who are supporting this initiative and actively participating to make this a huge success.
The dates of November 14 - 15, 2015 would be etched in the memories of the participants be they Cyclists, Volunteers or Healthcare Professionals; as a Lifetime experience is how Subbu Iyer envisions the Cycling Event. He says it will be one big partying weekend starting from the Bangalore Palace on the morning of November 14, ’15 leading Sathanuru which is exactly a 100 KM. On this day the inhabitants will receive their Electronic Health Card and will be the beneficiaries of Workshops and Symposiums from eminent healthcare professionals. The event will see a grand finale with the riders doing the balance of the 50 KM on November 15, 2015 at the Mysore Palace. The entire weekend which coincides with India’s Festival of Lights Deepavali will be a Celebration of Life with Healthy Food, Service to Humanity, Camaraderie and Fireworks.
Registration for the above event will begin as soon as the event has been launched on September 13, 2015. This transformative approach to healthcare is perhaps what is required to bring a participative approach in societies globally to make health a rule rather than an exception. For more information visit - www.medioctor.com