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6/20/2016

Communication in Entrepreneurship 

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We are all human communicating to one another even one is a deaf. I could not imagine any living citizens on this earth live without communication. Communication is 'Connecting'. If communication is not important, how come most of Telco providers around the world are making tons of money via the quality improvement of the package plans, lines and other subscribed services?

Moreover in business, communication is part of critical entrepreneurial skill. Being an entrepreneur, one should master the effectiveness of communication since it is the core to strengthen and deepen the connection with others particularly customers, improve the teamwork, solve day to day problems and making decision. Even what to convey is negative, the effective communication has the best way to deal without inflicting conflicts and destroying trust.
Communication does show your personality. The arts of communication is not how eloquent you speak English or different languages like in Dictionary, but the vital point is how far people understand what you are trying to say or inform. Being entrepreneurs, you should know how to communicate clearly to your customers and targeted audience. How would the public know what you do and what you have if you don't communicate?

Ethical communication is crucial these days since many seem have lost the values and forgotten how to behave when communicating to others due too much succumbed with 'gadgets era style of communication'. Jargons are widely used and basic manners are less appreciated and 'uprooted'. Least that you know, in certain circumstances a winning deal is just because of you have the best manners in communication.
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Listening as an art of communication. Ironic isn't it? But that is the situation when everyone wants to talk but no one wants to listen. Communication needs two ways traffic. Many fail to listen patiently and carefully which led to miscommunication, misunderstanding and at the end, missing many great opportunities and amazing things. When you are listening, it means you are giving time to yourself to digest the info, then to communicate effectively back. Again, communication is about how we send the message and receive it. Listening is a duet partner to Communicating. It needs to jive together to make a successful communication. So, take note all entrepreneurs, if you want to win your deal and the heart of your customers, start to remember this tips. LEARN TO LISTEN.
Communication is very much influenced by our attitude and thinking. For example, if a person is matured and rationale in his or her thinking, whatever to convey would be at the right time, right subject, right individuals or entity with the right manners. We are all human. As much we want to touch the soul of other human beings via communication, we should firstly understand the 'soul of communication'. No matter how fast and modern the technology communication develops, the greatest approach is always started with basic respectful manners and values in every each of us.
 
I believe you YOURSELF is the best communication tool and image to the world at large. Not your gadgets. Effective communication gives you good feelings, best result and maximum satisfaction. It may take times for some entrepreneurs to improve their communication but the more experience you polish your communication, the more effective you can reach your goal.
 
 
Writer Profile:
Sue Kamal is the Co-Founder & Business Development Director of Solution Makers Consultancy (SMC) United Arab Emirates, Award-Winner 2014 Brand Ambassador Alleem Achiever Award UAE & 2014 Special Leadership Award of Alleem Business Congress UAE, 2015 WAVE USA Certified Entreprenologist, An International SME Council Member of ICSB (Washington D.C), ACSB (Asia) & ICSMEE (Malaysia), ‘City Mayor of Entrepreneur Café Kuala Lumpur – World Cities’. Very actively involved at international scene particularly encouraging business and trade into Middle East & Africa region. Email: suekamalsmc@gmail.com

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